About Us


Surf Sun Sea is known for selling the surf, beach and active lifestyle to visitors from around the world. We like to say we represent the beach and beyond. This lifestyle is reflected in our stores, our products, and even our corporate environment. All employees, from the President to every sales person at all of our online stores, are on a first name basis. Many of our team members are seasoned surfers and many are actively involved in the beach community. While business always comes first, we are never far from our roots – the beach.

At Surf Sun Sea you will find that quite a few of our employees at the stores and at our corporate offices have been with the company for many years. Many have held numerous positions with the company. You will also find in communities  you would be hard pressed not to find a family with someone who had worked for Surf Sun Sea at some time. We are an integral part of the communities as employers and as local citizens.

It has been an amazing journey for our company to grow our brand and watch our customers grow with us. No other surf retailer has the loyal following from generation to generation or the word of mouth promotion that Surf Sun Sea has gathered from millions of domestic and worldwide visitors over the last 20 years. We hear over and over that a visit to Surf Sun Sea has become a generational family tradition.

It has been our pleasure to share our passions with our guests and expand our brand through our store expansions, our licensing program with our retail licensees, and we look forward to the future.

The following are two meaningful quotes that set the standard for what we strive for:

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” ― Unknown